Reggie Bush Preparing to Show Off His Commercial Appeal
Saints star slated to be in 8 national ad campaigns.

This fall, fans might be seeing as much of Reggie Bush during the commercial breaks as they see during the games.

The Saints' electrifying tailback with the multimillion-dollar smile is slated to appear in no fewer than eight national ad campaigns, including Adidas, Subway, Visa and Pepsi. Even a public service campaign on obesity.

"I didn't really have any expectations about how many commercials I wanted to be in or anything (when I came into the league). I just kind of take it as it comes," Bush said last week on his way to shoot a promo for NBC with Indianapolis Colts quarterback Peyton Manning, the reigning king of commercial appeal.

"He does a really good job with the commercials," Bush said, especially praising Manning's MasterCard campaign.

Bush's most high-profile campaign is Adidas' "Futbol Meets Football" commercials and Web videos, featuring Bush and international soccer star David Beckham.

The spots, which were filmed in Barcelona and Madrid , feature the two athletes teaching each other their respective sports. Beckham wears a Saints helmet and jersey while trying to throw and catch passes and kick field goals. Bush learns how to properly kick a soccer ball and makes a futile attempt to stop some of Beckham's penalty kicks.

"It was cool. We had a great time, kind of trying out each other's sports," said Bush, who will appear on the cover of ESPN the Magazine next month with Beckham. "I taught him a few things. He taught me how to kick a soccer ball and how to 'juggle' it."

Bush will also appear on the cover of Men's Fitness in August. He will film promotional spots for the NFL Network and Dish Network, in addition to the other national sponsors. He recently made an appearance at the BET awards. And he and quarterback Drew Brees will appear at the ESPY Awards later this month.

Bush and his marketing agent, Mike Ornstein, said they aren't worried about overexposure. But they have turned down as many offers as they've accepted.

"You're really looking at solid companies," said Ornstein, who is hoping to finalize a deal with Microsoft that would include teaming to build some women's abuse shelters in New Orleans .

"As I've said before, I've been doing this now for over 30 years, and there's just a phenomenon for Reggie Bush," Ornstein said. "I think what happens, like the other night on the BET awards, he's so handsome, and when he smiles, he's radiant. Then I think there's the combination of the Saints having such a good year. And he did enough exciting things last year to keep people on the edge of their seats.

"And he's a good kid, and he continues to come off that way."

The Saints have become more popular than ever across the country, both because of their unexpected success last season and because of their star appeal.

The team ranked seventh in the NFL in merchandise sales last year (from April 1, 2006 to March 31, 2007, according to the NFL), and Bush's jersey sales led the league.

Brees will be featured in one of those mock ESPN commercials this fall, during which he is blocking traffic on the way into the ESPN parking lot while riding a Mardi Gras float that won't fit through the security gate.

Later this summer, Brees will also be releasing two T-shirts, one which reads "Drew Dat" and the other which says, "Expect More." Proceeds from the sales will go toward his Brees Dream Foundation.

In addition to everything they've done for the Saints on the field, both Brees and Bush have made huge impacts with their charitable contributions since arriving in New Orleans last year.

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