The Associated Press

New Orleans Saints running back Reggie Bush and his family appear to have accepted gifts, money and other benefits worth more than $100,000 from two marketing agents while the Heisman Trophy winner was still playing at Southern California, according to a report posted Thursday on Yahoo.com.

The report says Michael Michaels, a marketing agency investor who wanted to represent the football star, and current Bush marketing agent Mike Ornstein lavished Reggie Bush and his family with gifts while he was still at USC, each hoping to entice him to sign with them once he left school.

Reggie Bush eventually chose Ornstein, which caused a falling out between Michaels and Bush’s family.

The NCAA prohibits student-athletes and their families from receiving extra benefits from agents or their representatives. Any improper benefits could lead to NCAA sanctions against USC and retroactively cost Reggie Bush his college eligibility and Heisman Trophy.

Reggie Bush and the New Orleans Saints play the Green Bay Packers at noon Sunday at Lambeau Field.